MichaelReimer.AI
The $20 plan in one minute
Checked against HighLevel support docs, Sept 20, 2026

Every way to pay for HighLevel AI, explained

Pay Per Use, AI Employee Growth, AI Employee Unlimited, and the $20 AI Agency Assistant seat. See what each one covers, work out which fits, and get more from whichever you choose.

This field guide from Michael Reimer of CRM Pros explains every way to pay for HighLevel AI. It compares Pay Per Use, the AI Employee Growth plan, the AI Employee Unlimited plan, and the twenty dollar AI Agency Assistant seat, shows how the rolling five hour and seven day meters work, and helps you get the most value from whichever you choose.

What you will walk away with

Plus three branded PDFs to keep: a plan estimate, a seat playbook, and a team checklist.

Agency Assistant Audit
Preview

Pick a person and watch their verdict

1. How they work

2. The pressure

3. The verdict

Landing pagesNever
CRM lookupsNever
Image heavy buildsNever
Ask AI: ...
AI Studio: ...
Weekly: ...
$20 seat

Get the seat

It keeps about $18 a month.

$0

pay per use, monthly

4 AI plans

compared side by side

8 free tools

on every AI plan

14 AI products

mapped, with who pays

6 tools

to work out your own numbers

Six tools inside this guide

Click one to jump straight to it
Start hereSection 1 of 13

Four ways to pay for HighLevel AI

Three plans set for a location, and one seat added for a team member.

HighLevel has four ways to pay for AI. Three are set for a client location. One is an add on for a team member. Once you see that split, the whole price list makes sense.

These are HighLevel's AI plans. They are separate from your HighLevel subscription. The names overlap: $97 and Unlimited each mean something different on the subscription side. On this page, an AI plan is always written with its full name.

Two separate decisions

Decision one

Each location

How does this client account pay for the AI that talks to its customers: chat, calls, reviews, content, and agents?

3 options. Pick one per location.

Decision two

Each team member

Does this person get an AI Agency Assistant seat for their own Ask AI and AI Studio work, in every account they open?

1 option. Add the seat, or not.

An agency can mix these freely. Three seats for the team, forty locations on Pay Per Use, and five busy locations on AI Employee Unlimited is a perfectly normal setup.

The four plans, side by side

Location

Pay Per Use

$0

a month, then billed by usage

Light or unpredictable AI use.

  • No monthly AI fee
  • Every location starts here
  • Billed by token, minute, review, word, or image
  • A spending limit keeps it predictable
Source: AI Product Pricing
Location

AI Employee Growth

$0

a month, per location

Steady AI use, with a predictable baseline.

  • 1,000 Conversation AI replies a month
  • 100 Voice AI minutes a month
  • Unlimited Reviews AI and Content AI
  • Ask AI and AI Studio usage included
Source: AI Product Pricing
Location

AI Employee Unlimited

$0

a month, per location

AI on customer chats and calls all day.

  • Unlimited Conversation AI and Voice AI
  • Unlimited Reviews AI and Content AI
  • 3x the Ask AI and AI Studio usage of Growth
  • 1,000 Managed Agent runs a month
Source: AI Employee article
Team member

AI Agency Assistant

$0

a month, per team member

Agency staff who work across many accounts.

  • Covers their Ask AI and AI Studio work
  • Follows them into every subaccount
  • Agency Admins and Agency Users only
  • Needs the $297 or $497 HighLevel subscription
Source: AI Agency Assistant Plan

Unlimited always means subject to fair use. On AI Employee Growth, usage past an allowance bills at Pay Per Use rates. Phone System charges are separate on every plan.

$0

Free on all three HighLevel AI plans

Eight ways to get AI work done for free

These cost nothing on pay per use, on the $50 Growth plan, and on the $97 Unlimited plan, and none of them draw from your $20 seat. Every card quotes HighLevel's own terms and links to the article that states them.

FREE

Visual Edits in AI StudioBiggest saver

Change text, colors, spacing, buttons, icons, and images on any AI Studio page by clicking them.

Direct visual edits do not consume AI tokens

Source: Visual Edits article
FREE

Workflow AI BuilderBiggest saver

Describe an automation and it builds the whole workflow for you, inside Workflows.

Free. Limit resets within 24 hours

Source: AI Product Pricing
FREE

Funnel and Website AI

Build and edit funnels and websites with prompts in the standard builder.

Free. 1,000 prompts per day, per location

Source: AI Product Pricing
FREE

Generate with AI

Write SMS, email, and other content right inside a workflow action.

Free. Limit resets within 24 hours

Source: AI Product Pricing
FREE

Email AI

Draft brand aware marketing emails in the email builder.

Included at no additional cost, subject to fair use

Source: AI Product Pricing
FREE

Knowledge Base

Train your chat and voice agents on your FAQs, pages, and documents.

Included at no additional cost, subject to fair use

Source: AI Product Pricing
FREE

Managed Agent test runs

Try out a Managed Agent in its Test section before you pay for a single live run.

30 free test runs per month

Source: AI Product Pricing
FREE

Conversation AI Prompt Optimizer

Test and improve a chat agent's prompt against realistic scenarios without touching the live agent.

100 messages per day included, then token cost

Source: AI Product Pricing

The fine print, in full. HighLevel's fair use policy applies to everything free or unlimited: excessive use can be throttled or limited.

Not everything in Workflow AI is free. The premium actions Decision Maker, Intent Detection, Summarize Text, and Translate cost $0.01 per execution after your first 100 free lifetime executions. External models used in a workflow, such as the GPT action, bill at the provider's rates.

Never free: Agent Studio is pay per use on every plan. Phone System charges apply to every call, whatever AI plan you are on.

Checked against HighLevel's AI Product Pricing article, last modified Sept 14, 2026, on Sept 20, 2026. HighLevel asks everyone to confirm current pricing inside the app before quoting it.

Location plansSection 2 of 13

The three location plans

Pay Per Use, AI Employee Growth, and AI Employee Unlimited: what each covers and which fits.

Interactive: Plan Picker

Every client location pays for its AI in one of three ways. It starts on Pay Per Use by default. You can move any location to AI Employee Growth or AI Employee Unlimited, and you can set each one differently.

Interactive tool

Plan Picker: which plan fits this location?

Enter one client location's monthly AI volume. It works out the estimated cost on all three location plans and shows which comes out lowest.

Start from:

This location's monthly volume

Conversation AI replies150a month

Our estimate, about $0.01 a reply

Voice AI minutes20a month

$0.06 published, plus about $0.01 estimated

Reviews AI replies10a month

Published: $0.01 a review

Content AI writing5thousand words

Published: $0.0945 per 1,000 words

Content AI images5a month

Published: $0.063 an image

Workflow AI premium actions100runs a month

Published: $0.01 a run, the same on every plan

Estimated monthly cost

Pay Per Use$4.79
Usage only, no monthly feeLowest
AI Employee Growth$51
$50, inside every allowance plus $1.00 in workflow actions
AI Employee Unlimited$98
$97 flat plus $1.00 in workflow actions

Lowest estimate: Pay Per Use

At this volume, usage alone runs about $4.79 a month, which is under the $50 AI Employee Growth plan.

Phone System charges are separate on every plan and are not included here.

Published ratesReviews AI, Content AI, Workflow AI premium actions, and the voice engine portion of Voice AI.

Our estimatesConversation AI and the model portion of Voice AI are billed by token, with no published unit price.

Not countedAsk AI, AI Studio, and Managed Agents. HighLevel does not publish those allowance sizes.

What each location plan includes

The fuller the gauge, the more is included. Unlimited always means subject to fair use. On AI Employee Growth, usage past an allowance bills at Pay Per Use rates.

Talking to customers

Conversation AI

Pay Per Use

At token cost

AI Employee Growth

1,000 replies a month

AI Employee Unlimited

Unlimited

Voice AI

Pay Per Use

From $0.06 a minute

AI Employee Growth

100 minutes a month

AI Employee Unlimited

Unlimited

Reputation and content

Reviews AI

Pay Per Use

$0.01 a review

AI Employee Growth

Unlimited

AI Employee Unlimited

Unlimited

Content AI

Pay Per Use

$0.0945 per 1,000 words

AI Employee Growth

Unlimited

AI Employee Unlimited

Unlimited

Your copilots and agents

Ask AI

Pay Per Use

At token cost

AI Employee Growth

Usage included

AI Employee Unlimited

3x usage included

AI Studio

Pay Per Use

At token cost

AI Employee Growth

Usage included

AI Employee Unlimited

3x usage included

Managed Agents

Pay Per Use

At token cost

AI Employee Growth

100 runs a month

AI Employee Unlimited

1,000 runs a month

Prompt Optimizers

Pay Per Use

100 chat tests a day

AI Employee Growth

Plus 500 a month

AI Employee Unlimited

Unlimited

The same on every plan

Funnel AI, Workflow AI, Email AI
FREEFree on all three plans
Agent Studio
Billed at token cost on all three plans
Phone System charges
Always separate from your AI plan

How to read the gauges

Billed by usage
Allowance included
Larger allowance
Unlimited

Unlimited Voice AI is not free phone service

A Voice AI call has two costs. The AI part is covered by the location's AI plan. The phone call itself is billed by the Phone System, on every plan. When a bill looks wrong, check which of the two it is.

Passing AI costs to a client: two different tools

One bills for usage as it happens. The other sells the monthly plan. HighLevel keeps them in separate places.

Rebilling

Pass usage charges through to a client, with a markup or a fixed rate.

What it bills

Chargeable AI usage, as it happens

Good to know

  • Markup pricing charges the client a multiple of the underlying AI cost.
  • Fixed rate pricing is available for Conversation AI and Voice AI, as a set price per message or per minute.
  • A fixed client rate does not change what HighLevel charges your agency.

What you need

Your HighLevel subscription must be the $497 a month tier, with client billing set up for that subaccount.

Where to set it, in five clicks

  1. 1Agency view
  2. 2AI Suite
  3. 3Plans and Limits
  4. 4Three dot menu
  5. 5Configure Rebilling

Reselling

Offer AI Employee Growth or AI Employee Unlimited as a monthly client subscription.

What it bills

The recurring plan itself

Good to know

  • You choose the plan to offer and enter your own client facing price.
  • HighLevel shows your cost, the customer price, and the margin before you save.
  • The SaaS Configurator lets you pick Growth or Unlimited when AI Employee is part of a SaaS plan.

What you need

Set one offer for the agency, then turn it on for each client, one at a time.

Where to set it, in five clicks

  1. 1Agency view
  2. 2Reselling
  3. 3Subscriptions
  4. 4AI Employee
  5. 5Manage Client

Checked Sept 20, 2026 against HighLevel's AI Product Pricing and AI Employee articles, both last modified Sept 14, 2026.

The $20 seatSection 3 of 13

The $20 plan in one minute

What $20 buys, who can have it, and where everything else lives.

New from HighLevel Labs

The AI Agency Assistant plan

$20per team member,
per month

One seat. Every client location.

One team member gets Ask AI and AI Studio in every subaccount they work in. That is the whole idea, and for an agency it is a strong one.

One AI Agency Assistant seat covers a team member in every client locationONE SEAT$20Team MemberAI Agency AssistantAsk AIAI StudioSummit RoofingClient locationGlow Med SpaClient locationHarbor LawClient locationBright DentalClient locationIron GymClient locationKeystone HomesClient location

The facts, at a glance

Covers

Ask AI and AI Studio

Those two tools only

Who can have it

Agency Admins and Agency Users

Not client users

Your subscription

The $297 or $497 tier

Your HighLevel subscription

Reach

Every subaccount

It follows the person

Billed to

The agency card

$20.00 per person, per month

Status

Available in Labs

Expect it to keep evolving

Where to get it

  1. 1Agency View
  2. 2AI Suite
  3. 3AI Agency Assistant

What your seat gives you

Ask AI in every account

Find, analyze, and change things in plain language.

AI Studio in every account

Build pages, sites, and booking experiences for any client.

Two separate 5 hour meters

Heavy building does not use up your Ask AI capacity, or the reverse.

Capacity that refills itself

Limits roll forward through the day. No monthly reset to wait for.

Where everything else lives

The seat is for your team's own productivity. Everything else is billed where the work happens, in one of three places.

The location's AI plan

AI Employee Growth or Unlimited, or Pay Per Use

  • Conversation AI and Voice AI
  • Reviews AI and Content AI
  • Managed Agents
  • Ask AI and AI Studio for client users

Pay per use, always

Not part of any plan

  • Agent Studio
  • Workflow AI premium actions
  • External models in a workflow
  • Phone System charges on calls

Free on every plan

No seat, no plan, no charge

  • Funnel and Website AI
  • Workflow AI Builder
  • Email AI
  • Knowledge Base

It is for your team, not for clients

The seat is not something you package for clients. For client AI, the location plans are the ones built for reselling.

It works alongside a location's plan

When a client location already has an AI plan, that plan's included usage works with your seat before any overage begins.

Our recommendation

Call it included usage that refills

That is how to introduce it to your team. It is accurate, and it builds the right habits from day one.

Next: is the seat right for you?

Answer a few questions and get a straight verdict, with the dollars behind it.

The $20 seatSection 4 of 13

Agency Assistant Audit and the three meters

Audit how you work, get your verdict, then see how the rolling meters behave.

Interactive: Agency Assistant Audit

Interactive tool

Agency Assistant Audit

Should you get the $20 seat? Audit how you work and get a verdict, a playbook, and a branded PDF to keep.

1. Your work2. Your style3. Your verdict
1. How often do you do each of these?
Quick start, I am a:
With Ask AIYour copilot across every account
How often?
CRM lookups and summariesNever
Reports and pipeline analysisNever
Calendars, fields, and usersNever
Bulk tags, SMS, and emailNever
Workflow and agent buildsNever
Branded content and imagesNever
With AI StudioNow a full stack builder: pages, sites, apps, and APIs
How often?
Landing pages and funnelsNever
Multipage websitesNever
Full stack apps and portalsNever
APIs and integrationsNever
Image heavy buildsNever
Revisions to live projectsNever

Light request Moderate request Bigger requestSometimes is about 2 sessions a month. Weekly is about 5. Daily is about 20.

2. How do your heavy sessions usually run?
3. Your verdict

Your verdict appears here

Pick a quick start above, or slide any row off Never.

Cost estimates use HighLevel's published example sessions where one exists: $0.60 to $1.30 for AI Studio page and site builds and $0.70 to $1.18 for Ask AI tasks. Quick lookups and small revisions are our estimate at $0.30, and branded content with images at $1.50. HighLevel has not yet published example costs for full stack apps or for API and server work, so those are our estimates at $1.50 and $0.90 a session. HighLevel does not publish allowance sizes, so the gauges are a planning estimate. Your answers are saved on this device only.

How the three meters work

Every enrolled user has three meters running at once. Learn these and the rest of the guide makes sense.

MeterLooks backWhat counts toward it
Ask AI5 hoursAsk AI usage only
AI Studio5 hoursAI Studio usage only
Weekly7 daysAsk AI and AI Studio combined

See the 5 hour window roll

12:00 PM

Taller bars are heavier requests. Watch the meter climb as they enter the window and fall as they drop off.

A 5 hour window slides across a workday. Bars of different heights are requests of different sizes. A meter on the right rises and falls with the requests inside the window.Image heavy build at 8:00 AMQuick lookup at 8:45 AMPage build at 9:30 AMMultipage site at 10:15 AMQuick lookup at 11:00 AMRevision batch at 1:30 PMImage heavy build at 3:00 PMQuick lookup at 4:15 PM8 AM10 AM12 PM2 PM4 PM6 PM100%5 hour meter
5 counting now0 dropped off on their ownLast 5 hoursPaused

An illustration. HighLevel does not publish allowance sizes.

The meters roll. Nothing resets at midnight or at the start of the week. HighLevel always looks at the previous 5 hours or 7 days. As older usage moves outside that period, capacity comes back gradually.

Reaching the limit on one product leaves the other available. Every request also counts toward the Weekly meter. When the Weekly meter is full, both products pause until older usage ages out, even if a 5 hour meter still has room.

There is no session clock to start.

Some AI tools run fixed sessions, so people send an early morning message to start the timer. You can skip that here. Usage from 8:00 AM begins aging out around 1:00 PM.

Pace yourself across the week.

The Weekly meter rewards steady use over constant maxing. The real goal is more finished work per unit of AI processing.

The $20 seatSection 5 of 13

What uses the most capacity

Eight things that make a request heavier, with HighLevel's own example costs.

The one idea to hold on to

Think in work performed, not prompts sent.

HighLevel measures the processing a request needs. Ten prompts do not equal ten units, and HighLevel does not publish a fixed number of prompts for this plan.

The eight things that make a request heavier

Each card shows the effect on Ask AI and on AI Studio.

Adds to usageBiggest driver

Reasoning and planning

Ask AIAdds to usage
AI StudioAdds to usage
Watch this one

Context carried forward

Ask AIAdds to usage
AI StudioGrows as the project grows
Watch this one

Generated images and media

Ask AIRaises cost
AI StudioOften the largest driver

Follow ups and refinements

Ask AIAdds to usage
AI StudioEach change makes a version

External data and web content

Ask AIAdds to usage
AI StudioReference URLs and images

Platform actions and approvals

Ask AIAdds to usage
AI StudioConnections, publishing, domains

Charts, tables, and big documents

Ask AIAdds to usage
AI StudioDoes not apply

Length of the output

Ask AIAdds to usage
AI StudioAdds to usage

HighLevel's own example sessions, ranked by cost

From the docs

Pay Per Use prices from HighLevel's support docs. They are the best public yardstick for how heavy a task is.

1

Six channel event campaign with a generated banner

Ask AI6 user messages

$2.93
2

Single image forward fashion landing page

AI Studio1 user message

$1.30
3

Product import and currency update with approvals

Ask AI2 user messages

$1.18
4

7 page travel site with CMS and contact form

AI Studio1 user message

$1.10
5

Funnel plan plus three email templates

Ask AI3 user messages

$0.70
6

Single page yoga lead capture page with form

AI Studio1 user message

$0.60

Page count does not predict cost. Imagery does.

Look at the two AI Studio builds. One image heavy page cost more than a full seven page site.

The $20 seatSection 6 of 13

Seats and billing

Who should get a seat, how billing works, and seat versus pay per use.

Interactive: Seat Check

The seat belongs to a person, not a location. It shines for the people who live inside many accounts. One implementer who touches 50 clients pays $20, not $20 per location.

Our recommendation

Enroll these roles first

Agency owner or architect

Works in every account and needs fast answers.

Implementation specialist

Builds and changes accounts all day.

Support specialist

Researches accounts and makes fixes.

Media buyer

Pulls campaign data across locations.

Account manager

Needs contact summaries, appointments, and pipeline status.

Social media manager

Writes and schedules posts in each client's brand voice, across many accounts.

Each of these must be an Agency Admin or Agency User to be enrolled. The seat covers their Ask AI and AI Studio work. Content AI inside the Social Planner is billed to the subaccount.

Interactive tool

20 seconds

Seat Check: seat or pay per use?

Tick every statement that is true. Each tick adds to a monthly pay per use estimate, measured against the $20 seat.

Seat check: Tick what is true$0est. pay per usea month
$20 seat
Pay per use: $00 of 6 ticked

Tick what is true

Every tick adds to your monthly pay per use estimate. Four or more means it is time to enroll.

Dollar figures are our estimates, built from HighLevel's published example sessions at pay per use rates. Real sessions vary. Your exact total is in the AI Suite.

How billing works

One billing cycle, left to right. Seats are $20 each, billed monthly to the agency.

1. Day one

Enroll your first seat

You are charged right away, and that date becomes your monthly renewal date. Coverage starts immediately.

$20 today

2. Any day after

Add another seat

The new seat is charged now for the days left in the cycle, and is covered from that moment.

Prorated today

3. Renewal day

Every seat renews

All enrolled seats renew together on your renewal date, each for a full month.

$20 per seat

4. Whenever you choose

Cancel a seat

The user keeps access until the cycle ends, and the seat does not renew. After that, their usage returns to pay per use.

No further charge

Proration, in one picture

HighLevel's own example: you renew on the 11th and add a user on the 9th.

Renewal day

New user added, 2 days left

111213141516171819202122232425262728293012345678910
This month, the 11th to the 30thNext month, the 1st to the 10th
11

Renewal dayEvery enrolled seat renews for a full month at $20.

9, 10

The prorated daysThe new user pays for these 2 days now, then a full month on the 11th with everyone else.

Coverage starts right away

There is no waiting for the next renewal. A seat works the moment you subscribe it.

Last seat out ends the plan

Remove the last enrolled user and the subscription ends with them.

Unenrolled users stay separate

Their usage does not route to the agency by default. It reaches the agency wallet only when that subaccount has rebilling for subaccount users turned on.

Enroll a user in four steps

1

Open the Agency Dashboard and go to AI Suite, then the AI Agency Assistant tab.

2

Find the agency user and click Subscribe.

3

Review the details. If a subscription already exists, the prorated charge is shown.

4

Check the authorization box and click Subscribe.

If you do not see the tab, turn the feature on in Labs first.

The $20 seatSection 7 of 13

Extra Usage

You decide what happens when a seat reaches its limit.

You stay in control of spend. When a seat reaches its limit, HighLevel pauses further usage by default. You decide, person by person, whether to allow more.

What gets used, in order

The seat's allowance

Ask AI and AI Studio draw from the $20 seat first.

Already paid for

The location's AI plan

If that client location has AI Employee Growth or Unlimited, its included usage comes next.

Already paid for

Extra Usage

Only if you turned it on for that person. It bills at Pay Per Use rates, up to the cap you set.

Only if you allow it

Paused

With Extra Usage off, usage simply pauses until capacity rolls back. No surprise charges.

The default

Step 3 only exists if you switch it on. Leave it off and the path goes straight from step 2 to Paused.

The four controls you have

Per person

Monthly limit

Caps Extra Usage for that person each month, across all subaccounts.

At the limit

Keep working, just notify

The agency gets an alert and the person keeps working.

At the limit

Stop at the limit

Ask AI and AI Studio stop using Extra Usage until the monthly limit resets.

Per location

Subaccount limits

Caps spend per subaccount. At the cap, AI stops there for everyone.

Set this with care. A low cap on a busy location can stop customer facing AI too.

Our recommendation

How to set it for three kinds of user

Builder in client launches

Cannot afford to stall mid build.

Extra Usage
On
Monthly limit
Modest: $20 to $40
At the limit
Stop at the limit

Owner or senior admin

Trusted to judge their own spend.

Extra Usage
On
Monthly limit
Your call
At the limit
Keep working, just notify

Occasional user

Rarely reaches a limit at all.

Extra Usage
Off
Monthly limit
None needed
At the limit
Paused by default

Where to set it

  1. 1AI Suite
  2. 2AI Agency Assistant
  3. 3Manage
  4. 4Extra Usage
The $20 seatSection 8 of 13

Watch your usage

Where to see your usage and what to look for.

Two weeks of watching the dashboard will teach you more than any rule on this page.

Two places to look

Usage Dashboard

See what has been used

What it shows

  • AI spend and token usage
  • Total transactions
  • Breakdowns by product, model, and location

How to get there

  1. 1Agency View
  2. 2AI Suite
  3. 3Usage Dashboard

Plans and Limits

See what is allowed

What it shows

  • Included allowances for that subaccount
  • Rate Limit Windows
  • The spending limit, and what happens at it

How to get there

  1. 1Agency View
  2. 2AI Suite
  3. 3Plans and Limits
  4. 4Configure Limits

AI Studio warns you on its own

Subscription users see banners inside AI Studio as a window fills. No setup needed.

70%

Usage alert

A heads up. Plenty of room left.

85%

Warning

Time to batch and keep answers short.

Near 100%

Critical

You are at the limit for that window.

Our recommendation

A two week routine for every new seat

1. Weeks one and two

Note the jumps

Each person writes down which jobs move the dashboard the most.

2. End of week two

Share the list

Put the notes together. The same few jobs show up again and again.

3. From then on

Batch, scope, or move

Batch those jobs into one request, scope them tighter, or move them to a free tool.

Tools and resourcesSection 9 of 13

Pick the right tool

HighLevel has 14 AI products. Say what you need and find the right one.

Interactive: Tool Picker

HighLevel has 14 different AI products, and only two of them run on your $20 seat. Tell the picker what you want to get done, in your own words. It tells you which one to use, what it costs, and how to ask.

Interactive tool

Tool Picker

What are you trying to get done?

Or pick a common job

Talk to customers

Build something

Automate it

Run my accounts

Create content

Set up an account

Your answer shows up here

You get the right tool, what it does to your meter, what it costs, a tip, a starter prompt, and the HighLevel article to check it against.

HighLevel AI Products, and Who Pays for them.

HighLevel lists 14 AI products. You see 16 cards because one of them, Workflow AI, has three parts that are priced three different ways. Each card links to its support article.

Your $20 seatFreeSubaccount AI planPay per use
Your $20 seat

Ask AI

Copilot for questions, data, content, and account actions

Ask AI Assistant
Your $20 seat

AI Studio

Websites, landing pages, forms, and booking experiences

AI Studio in HighLevel
Free

Workflow AI Builder

Builds and edits workflows from a prompt, inside Workflows

Workflow AI Builder
Free

Generate with AI

Writes SMS, email, and other content inside a workflow action

AI Product Pricing
Free

Funnel and Website AI

Pages inside the standard funnel and website builder

Funnel and Website AI
Free

Email AI

Brand aware email designs and copy

Email AI
Free

Knowledge Base

Approved source material your agents answer from

Knowledge Base Overview
Subaccount AI plan

Conversation AI

Replies to leads on SMS, chat, and social, and books them

Conversation AI Explained
Subaccount AI plan

Voice AI

Answers and places phone calls

Overview of Voice AI Agents
Subaccount AI plan

Reviews AI

Suggests or automates replies to reviews

Reviews AI Guide
Subaccount AI plan

Content AI

Text and images in Social Planner, blogs, and builders

Subaccount AI plan

Managed Agents

Autonomous agents that act when a CRM event happens

Set Up Managed Agents
Subaccount AI plan

Conversation AI Prompt Optimizer

Tests a chat agent's prompt safely. 100 messages a day are included on every plan

Conversation AI Optimizer
Subaccount AI plan

Voice AI Prompt Optimizer

Runs real test calls before a voice agent's prompt changes

Voice AI Optimizer
Pay per use

Workflow AI actions

Decision Maker, Intent Detection, Summarize, Translate

AI Product Pricing
Pay per use

Agent Studio

Visual canvas for maintaining existing flow based agents

Flow Agents in Agent Studio

Subaccount AI plan means the $50 or $97 plan on that client location, or pay per use if it has neither. Those tools are never drawn from your $20 seat. Workflow AI's three parts are the Workflow AI Builder and Generate with AI, which are free, and the premium Workflow AI actions, which bill per execution. Generate with AI and the Workflow AI actions are documented inside the AI Product Pricing article. Checked Sept 20, 2026.

Tools and resourcesSection 10 of 13

Ask AI playbook

Where Ask AI shines, habits that stretch it, and what is coming soon.

50+

HighLevel modules
Ask AI connects to

That reach is what makes it valuable. Spend your meter there.

Read your data

Create records

Update settings

Run bulk actions

All from plain language.

Asks your approval before any write, update, or delete

Saves conversations and remembers your preferences

On mobile, available to Agency Admins for now

New

Build workflows from Ask AI

Also works from WhatsApp

Ask AI can now call the Workflow AI agent. It builds the full workflow, shows a live preview, and updates it as you ask for changes.

  1. 1

    Start a chat

    Open Ask AI and start a new chat.

  2. 2

    Describe it

    Say what should trigger it and what should happen.

  3. 3

    Check the preview

    Click any trigger or action in the live panel to see its settings.

  4. 4

    Refine it

    Ask for changes in plain language until it fits.

  5. 5

    Test, then publish

    Open the builder, run a manual test, then publish.

The AI does not test workflows for you. Always run a manual test in the builder before you publish.

Prompts that earn their cost

Click any one to copy it
Our recommendation

Scope every data request

Wide open

"Analyze all my opportunities."

Reads everything. Writes as much as it likes.

Scoped

"Analyze opportunities created in the last 30 days in the Sales Pipeline, stages Qualified through Closed. Show conversion rate, average time in stage, and the three biggest bottlenecks. Keep it under 300 words."

Four limits: a date range, a pipeline, the stages, and a word cap.

Eight habits that stretch the meter

Scope every request

Name the pipeline, the stages, and the dates. See the example above.

Name things

Include the pipeline, tag, calendar, date range, and contact.

Cap the output

Ask for the top five, ranked, under a word limit. Generated text counts too.

Same job, same chat

Analysis, segmentation, then follow up can share one chat. The context helps.

New job, new chat

Keep CRM reporting out of an A2P task. History is part of what gets processed.

Use memory

Tell Ask AI your standing preferences once, and stop paying to restate them.

Review scheduled tasks

Each recurring run is work. Keep the ones you actually read.

Generate images on purpose

Images raise session cost. Use the Media Library when an asset already fits.

Coming soon to Ask AI

Ask AI keeps expanding, and workflow building just moved off this list. HighLevel says these eight areas are on the roadmap. Until they arrive, handle them where shown and save your meter for what Ask AI does today.

Partly connected

Campaigns

Ask AI can list them. Create and edit them in Campaigns.

Partly connected

Website Builder

Funnels are connected. The full Sites builder is not yet.

Partly connected

IVR and call routing

Ask AI can buy numbers. Set up routing in phone settings.

Partly connected

Raw call and SMS logs

The data surfaces through the Reporting dashboard.

On the roadmap

Automation run history

Review individual run logs inside Workflows.

On the roadmap

Chat Widget

Configure and deploy it in its own settings.

On the roadmap

Affiliate Manager

Handle it in its own module for now.

On the roadmap

Listings

Handle it in its own module for now.

Our recommendation

Two ways to build a workflow from a prompt

Ask AI

Use it when you are already in a chat and want to stay there. We expect the build to count toward your Ask AI meter like any other request.

Uses your meter

Workflow AI Builder, inside Workflows

Open it when your dials are getting full. HighLevel lists this builder as free with fair use.

Free

Ask AI can also run agents you built in Agent Studio. Agent Studio is pay per use on every plan, so expect that work to bill separately.

Tools and resourcesSection 11 of 13

AI Studio playbook

Eight step build order, free Visual Edits, and prompts written for you.

Interactive: AI Studio Prompt Generator

AI Studio remembers your project, so you never have to repeat yourself. HighLevel notes that this growing context can increase the work later requests require. Your fiftieth change may use more than your fifth. Plan for that and you stay light.

Build in this order

1

1. Plan outside AI Studio

Settle pages, sections, offer, audience, call to action, and assets first.

2

2. Send one complete build prompt

A detailed first prompt removes rounds of revision.

3

3. Lock structure and copy

Get layout, navigation, and headlines right while the project is light.

4

4. Connect forms and calendars

AI Studio builds the layout first and connects after you click Connect.

5

5. Fix responsive issues

Batch desktop, tablet, and mobile fixes into one request.

6

6. Generate imagery last

Create the images you need, and keep the good ones.

7

7. Polish by hand

Finish with Visual Edits. They use no AI.

8

8. Publish, then check it live

Publish to your domain, then test every form, link, and button, on your phone too.

Visual Edits use no AI

Click an element in the live preview to change text, colors, spacing, buttons, icons, image source, and alt text. HighLevel states the AI model is only invoked when you send a prompt, so direct visual changes do not consume tokens. Headline tweaks and copy fixes belong here, not in the prompt box.

Batch your revisions

Every prompt you send carries your project's context with it, so each send has a cost before AI Studio changes a single word. Here are the same six changes, sent two ways.

One change at a timeThe slow way
  1. 1Change the headlineSend
  2. 2Reword the main buttonSend
  3. 3Move testimonials above pricingSend
  4. 4Swap the hero imageSend
  5. 5Update the footer addressSend
  6. 6Pin the button on mobileSend

6 sends

You pay for the project's context six times, and wait through six builds.

All six in one requestThe better way

What you type, once

Make these six revisions in one pass:

  1. Change the headline
  2. Reword the main button
  3. Move testimonials above pricing
  4. Swap the hero image
  5. Update the footer address
  6. Pin the button on mobile

1 send

Same result. You pay for the context once, and wait through one build.

Better still: three of those six, the headline, the button wording, and the image swap, need no prompt at all. Make them in Visual Edits, which uses no AI.

Interactive tool

AI Studio Prompt Generator

This writes the prompts you paste into HighLevel AI Studio. Four prompts, sent in order, take AI Studio from a blank project to a launch ready page, with a shared design system, aligned layouts, and real interactivity asked for up front. Anything you skip becomes a square bracket slot.

1. Fill this inthen2. Copy a promptthen3. Paste it into AI Studio

The business

0 of 8 filled in

Page sections

6 selected, numbered in page order

Look and feel

Images and facts

Your four prompts

Send this first, in a brand new AI Studio project.

Prompt 1 of 4, about 1103 words
You are a senior web designer, front end engineer, and conversion copywriter working as one. Build a lead generation landing page for [business name], a [business type]. Aim for the standard of a custom agency build, not a template.

AUDIENCE AND GOAL
The ideal customer is [ideal customer]. The main offer is [main offer]. Every section should move the visitor toward one action: [primary button text].

PAGE STRUCTURE, IN THIS ORDER
1. Hero: a headline under ten words that states the main outcome for the visitor, one supporting sentence, the primary button, and a row of three short trust signals directly under the button. Text on one side, a large image on the other.
2. Services: a grid of matching cards, three or six. Each card has an icon, a plain name, one sentence on the result, exactly three short bullet points, and a text link.
3. How it works: three or four numbered steps from first contact to finished result, shown as a stepper joined by a line, each with a short title and one sentence. Not a bullet list.
4. Social proof: three matching testimonial cards with a star row, a quote slot, and name and role slots, plus one row for ratings or logos. Use only the real facts I gave you and mark everything else as a slot.
5. FAQ: five to seven real objections as an accordion, answered plainly in two or three sentences each.
6. Final call to action: a bold full width band in the dark brand tone that restates the main outcome, with the primary button and one line that lowers the risk of acting.

DESIGN SYSTEM
Set these once as shared tokens and reuse them everywhere. Do not style sections one at a time.
Style: Clean and modern. Lots of whitespace, a crisp sans serif type pairing, soft rounded corners, subtle shadows, and one confident accent color.
Color: [brand colors]. Build a small system from them: one primary, one accent, one dark tone for contrast sections, and neutral tints for backgrounds and borders.
Type: one display typeface for headings and one clean typeface for body text, with a clear size scale and comfortable line height.
Shape and depth: one corner radius, one border color, and one soft shadow style, used everywhere.
Spacing: one vertical rhythm between sections and one padding size inside cards.
Buttons: one primary style and one secondary style, used the same way in every section.

LAYOUT AND ALIGNMENT
1. Every set of cards in a row is the same height. Titles, body text, and buttons start on the same lines across the row.
2. Cards in a set carry the same number of bullet points, of similar length.
3. Grids are always even: two, three, four, or six across. Never leave one card alone on a row.
4. No narrow columns that force text into tall thin blocks. If text needs room, give it a wider row.
5. Nothing is stretched to fill space. No empty padding inside a card.
6. One clear focal point per section. Alternate white, tinted, and dark sections so the page has rhythm as you scroll.
7. Tags and chips sit in an ordered row or grid, never scattered.

SHOW IT, DO NOT LIST IT
Visitors scan. They do not read. Numbers become large stat figures. A process becomes a numbered stepper. A comparison becomes two panels side by side. Features become icon cards. Never use a plain table or a long bullet list where a visual would do. Keep every paragraph to three lines or fewer on desktop.

INTERACTION AND MOTION
Build every item on this list. Use CSS transitions and the browser's IntersectionObserver. Do not add an animation library.
1. Sections and cards fade and rise into view as they scroll in, staggered left to right, and only once.
2. Every large number counts up from zero when it scrolls into view.
3. The steps in How it works light up in order, first to last, when the stepper scrolls into view, and the line between them fills as they do.
4. Cards lift slightly with a soft shadow on hover. Buttons have clear hover, focus, and pressed states.
5. The header stays pinned to the top, and gains a solid background and a soft shadow after the first scroll.
6. The FAQ opens and closes smoothly, one item at a time, with a rotating icon.
7. The hero image has a very slow, subtle zoom.
Rules: nothing loops forever except the slow hero zoom. No particles, floating dots, or animated backgrounds. No motion that shifts the layout or delays reading. When a visitor has reduced motion turned on, show everything in its finished state. Nothing may ever cause sideways scrolling.

COPY RULES
Tone: confident and plain spoken. Write specific, benefit led copy for this exact business and this exact customer. Short sentences. Headlines under ten words. No filler phrases, no em dashes, and no small generic label above each heading.
I have not given you facts yet, so do not state any numbers, years, ratings, or guarantees. Never invent reviews, statistics, awards, client names, or guarantees. Where a fact is missing, write a clearly marked slot in square brackets for me to fill in.

IMAGES
Do not generate any images in this pass. Leave clearly sized image slots with a short note describing the ideal photo. I will add imagery in a later step. Do not add photo credits or stock photo notes anywhere on the page.

FUNCTION
The primary button appears in the header, in the hero, after the proof section, and at the end of the page. Prepare the page to connect to [your form or calendar]. I will confirm the connection myself after the build. Include a footer with the business name, service area, contact slots, and the main links.

QUALITY BAR
Design mobile first, then scale up to tablet and desktop. No sideways scrolling at 390 pixels wide. Tap targets are easy to hit. Text contrast meets accessibility standards. Use semantic headings in order, with one H1 only. Every image or image slot has descriptive alt text. Keyboard focus is always visible.

PROCESS
Build the full structure, design, copy, and motion in this single pass. Do not ask me questions unless something truly blocks the build. Do not publish. When you finish, report three things: what you built, section by section. Every interaction you actually implemented, and where it lives in the code. Every square bracket slot I need to fill. If you could not build something on this list, say so plainly instead of saying it is done.

A long first prompt is fine. HighLevel says prompt length alone does not determine usage. One complete prompt costs far less than ten rounds of corrections.

More ways to keep Studio light

One client, one project.

Start a clean project for each client instead of reshaping an old one.

Choose images deliberately.

Each regeneration is real usage. Keep the good ones.

Treat a reference URL as inspiration.

HighLevel says a reference guides structure, layout, and style. It is not an exact copy.

Use animation where it sells.

The heaviest documented example added an animation library and a full image set.

Tools and resourcesSection 12 of 13

Effective guidelines checklist

Seventeen habits to hand to every team member. Check them off and download it.

Interactive: Checklist
0 of 17 guidelines adopted0of 17

Check off each habit as it becomes routine

Your checkmarks save on this device and carry into the PDF. Download it blank to hand to your team, or marked up for yourself.

1. Know your meters

Before you start

0 of 3

2. Pick the right lane

Before each task

0 of 5

3. Prompt well

While you type

0 of 4

4. Build light

While you build

0 of 3

5. Stay in control

Every week

0 of 2
Tools and resourcesSection 13 of 13

Sources

The HighLevel support articles behind this guide.

Put the seat to work

Get your verdict, download your plan, and hand the guidelines checklist to your team.

An independent guide by MichaelReimer.AI and CRM Pros. Not an official HighLevel document.Built in HighLevel AI Studio. Total Cost: $3.76